![]() STXfilms is also looking at older moms with their $8M-$9M American Film Market acquisition of eOne’s Poms, which estimates have between $7M-$10M at 2,750 theaters. No RT score registered at this point in time. The new pic starring Anne Hathaway and Rebel Wilson is banking on women of all ages over the Mothers Day weekend with some males for a $12M start. This weekend, United Artists Releasing/MGM will be doing The Hustle, the femme reboot of the 1988 comedy Dirty Rotten Scoundrels. Screen Gems’ The Intruder with to its $5M production did alright with $10.85M. That didn’t work last weekend for the most part, with STXfilms’ UglyDolls going to the dogs with a $8.6M opening and Lionsgate’s Long Shot going short at $9.7M. Pikachu is not alone this weekend with counter-programming looking to play off Endgame. Also in April, Reynolds, Smith, Letterman and Newton gathered for fans in Beijing with Chinese actor Lei Jiayin ( The Wandering Earth, Crazy Alien, How Long Will I Love U), who voices the titular character in the local version. On April 25, a premiere was held in Tokyo with Reynolds alongside Letterman and stars Justice Smith, Kathryn Newton and Ken Watanabe. Reynolds has been out promoting Pikachu with the biggest pushes in Japan and China. Neither of those had similar rollout patterns so are difficult to size up on a like-for-like basis. Warners is also expected to be looking at comps like Bumblebee as a franchise hybrid (China, UK, Korea, Mexico and Indonesia were its ultimate best markets) and 2014’s Teenage Mutant Ninja Turtles (China, Russia, UK, Mexico, Brazil). Despite the Rovio game’s popularity, it did not feature a major star like Reynolds. ![]() In terms of game-to-screen comps offshore, we’re looking more at The Angry Birds Movie, which in 2016 opened to $43M in 74 markets (not including China, which bowed to $29M), all at unadjusted rates (it ultimately performed best in China, the UK, Germany, Russia and Brazil). Germany has also been one of the key homes for earlier iterations of the Pokémon franchise put out by Warner Bros. Pikachu should tap into family markets like the Latin American majors. Of course, there’s also still the Endgame factor, though the Disney/Marvel juggernaut has naturally slowed this week. However, with the backing of Legendary on this estimated $150M production, there is some local brawn. One codicil here is that we hear some of the big chains are not giving the movie an abundance of showtimes, treating it more like an animated opening meaning evening shows might be hindered. Early Middle Kingdom reaction has been positive, although there are no social scores yet. There’s also the issue that Hollywood adaptations of Japanese source material can be a tough sell.Ĭhina is where Pikachu should take off this weekend, with estimates ranging from $40M-$60M locally. While Detective Pikachu is a live-action hybrid, the market is more in tune with this as a children’s property. Part of the reason is that an animated Pokémon pic comes out there every year in July, having done so since 1998. Despite the popularity of the Pokémon brand in Japan, Pikachu is not expected to overindex there. ![]() Internationally, Pikachu will release in 62 markets through Friday (Russia is not in the opening suite). The film directed by Rob Letterman bowed early in Japan last weekend, grossing $6.9M locally, though this is not necessarily an indicator market. ![]() U.S./Canada previews kick off at 4 PM on Thursday and will have premium ticket boosts from PLFs, Dine Ins, Motion Seats, and Drive Ins. The pic currently counts 71% fresh on Rotten Tomatoes. That’s making Pikachu projections a bit dicey. Still, there’s a hulking presence in overseas markets with Endgame not expected to plummet after just a 55% dip last weekend. Netflix's Bela Bajaria On Whether More Theatrical Is In Streamer's Future: "It's Just Not Our Business" ![]()
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